Privacy policy
Last updated: [26.02.2026]
Who we are
Mysa Sleep is a trading name of B&A Quilting UK Ltd. We are a family-run sleep products manufacturer based in Manchester, UK.
Registered address: Unit 1 Greenside Way, Middleton, Manchester, M24 1SN
Contact email: help@mysasleep.co.uk
Website: mysasleep.co.uk
For the purposes of UK data protection law, we are the data controller - meaning we decide how and why your personal information is processed.
What this policy covers
This policy explains what personal information we collect when you visit our website, place an order, contact us, or interact with us in any other way. It also explains how we use that information, who we share it with, and what rights you have.
What personal information we collect
The information we collect depends on how you interact with us.
When you browse our website: We collect technical information automatically, including your IP address, browser type, device type, operating system, pages you visit, how long you spend on each page, and how you arrived at our website (for example, from a search engine or social media link). This is collected through cookies and similar technologies.
When you create an account: We collect your name, email address, password, and any preferences you set.
When you place an order: We collect your full name, email address, phone number, billing address, shipping address, and payment information. Payment card details are processed securely by our payment providers (Shopify Payments, PayPal, Klarna, or other payment methods available at checkout) - we do not store your full card details on our systems.
When you contact us: We collect whatever information you provide in your message, including your name, email address, phone number, order number, and the content of your enquiry. If you call us, we may keep a record of the conversation.
When you sign up for marketing: We collect your email address and, if provided, your name.
When you leave a review: We collect your name (or display name), email address, and the content of your review.
When you take our mattress quiz: We collect your quiz responses (such as sleeping position, body type, and firmness preferences) to recommend the right product for you.
How we use your personal information
We use your personal information for the following purposes:
To fulfil your orders. Processing payments, arranging delivery, sending order confirmations and dispatch notifications, handling returns, exchanges, and sleep trial requests. This is necessary to perform our contract with you.
To provide customer support. Responding to your enquiries by email, phone, or live chat, and resolving any issues with your order. This is necessary to perform our contract with you.
To send you marketing communications. If you've opted in, we'll send you emails about new products, offers, sleep tips, and other updates. You can unsubscribe at any time using the link in any marketing email. We process this based on your consent.
To improve our website and products. We use analytics data to understand how people use our website, which helps us improve the experience and make better products. This is based on our legitimate interest in running and improving our business.
To prevent fraud and keep our website secure. We use technical information to detect and prevent fraudulent activity. This is based on our legitimate interest in protecting our business and our customers.
To comply with legal obligations. We may need to retain certain information to meet our legal and regulatory requirements, such as tax and accounting obligations.
Cookies
Our website uses cookies and similar technologies to make the site work, to analyse how visitors use it, and to support our marketing.
Essential cookies are required for the website to function properly - for example, to keep items in your shopping basket and to process payments. You cannot opt out of these.
Analytics cookies help us understand how visitors interact with the website. We use these to improve the user experience.
Marketing cookies are used to show you relevant advertisements on other websites and social media platforms, and to measure the effectiveness of our advertising campaigns.
You can manage your cookie preferences through the cookie banner when you first visit our website, or by adjusting your browser settings. Please note that disabling certain cookies may affect the functionality of the website.
Who we share your personal information with
We share your personal information with the following third parties, only to the extent necessary for the purposes described above:
Shopify - our ecommerce platform, which hosts the website and processes orders. Shopify may process your data in countries outside the UK. You can read Shopify's privacy policy at https://www.shopify.com/legal/privacy.
Payment providers - such as Shopify Payments, PayPal, Klarna, and any other payment methods available at checkout, to process your payments securely.
Delivery partners - to fulfil and deliver your orders.
Email marketing platform - to send marketing emails via Klaviyo if you've opted in.
Analytics providers - such as Google Analytics, to help us understand website usage.
Review platform - to collect and display customer reviews via Judge.me or Trustpilot.
Advertising platforms - such as Meta (Facebook/Instagram), Tiktok, and Google Ads, to show you relevant advertisements and measure campaign performance.
Customer support tools - such as our live chat provider Tidio, to help us respond to your enquiries.
We do not sell your personal information to any third party.
Where your data is stored
Your personal information may be transferred to and stored in countries outside the United Kingdom, including the United States and Canada (where Shopify's servers are located). Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Government, to protect your information.
How long we keep your personal information
We keep your personal information only for as long as necessary for the purposes set out in this policy, or as required by law.
Order information - retained for 6 years after the date of your last order, in line with UK tax and accounting requirements.
Marketing data - retained until you unsubscribe or ask us to delete it.
Customer support communications - retained for up to 2 years after your most recent enquiry.
Website analytics data - retained in anonymised or aggregated form.
Account information - retained for as long as your account remains active. If you ask us to delete your account, we will do so, subject to any legal obligations to retain certain information.
Your rights
Under UK data protection law, you have the following rights:
Right to access - You can request a copy of the personal information we hold about you.
Right to correction - You can ask us to correct any inaccurate or incomplete personal information.
Right to deletion - You can ask us to delete your personal information, subject to certain exceptions (for example, where we need to keep it for legal reasons).
Right to restrict processing - You can ask us to limit how we use your personal information in certain circumstances.
Right to data portability - You can request a copy of your personal information in a structured, commonly used format.
Right to object - You can object to our processing of your personal information where we rely on legitimate interests as our legal basis.
Right to withdraw consent - Where we process your personal information based on your consent (for example, marketing emails), you can withdraw that consent at any time.
To exercise any of these rights, please contact us at help@mysasleep.co.uk. We will respond within one month, as required by law.
If you're not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: https://ico.org.uk Phone: 0303 123 1113
Children
Our website and products are not directed at children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with their personal information, please contact us and we will delete it.
Changes to this policy
We may update this privacy policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
Contact us
If you have any questions about this privacy policy or how we handle your personal information, please contact us:
Email: help@mysasleep.co.uk
Phone: 0161 518 4484 (Mon-Fri, 9am-4pm)
Address: Unit 1 Greenside Way, Middleton, Manchester, M24 1SN